7 Facebook For Small Business Barriers To Overcome For Endless Fresh Leads

7 Facebook For Small Business Barriers To Overcome For Endless Fresh Leads

Facebook for small business has lots of barriers – until now. What has been your reasons for not making a business Facebook page succeed? Which of these have prevented you from fully pursuing Facebook for small business?

Too busy – who has the time to figure out making a business Facebook page?
Not sure what is the right content.
Too soft. Can't measure ROI.
Too expensive for experts who know how making a business Facebook page can work for my business.

Here’s why it's time Facebook for small business deserves a second look.
Face the Facts
Did you know?...

There are now over 100 billion total connections on Facebook.
$100 billion near the IPO market value.

With this staggering potential and value recognition, it's time for Facebook for small business to be a winning marketing strategy.


More why Facebook for small business is so compelling:

The average user spends 57 minutes a day on Facebook.
The coveted demographic group, 18 – 34 year old, spends more time on Facebook than TV and print, combined.
People are four times more likely to make a purchase on a recommendation from a trusted Facebook friend.
Facebook is nearing 1 billion registered users globally, with 185 million in the U.S..

Facebook offers making a business Facebook page for free giving you access to an explosive viral audience.

Avoid Joining Fools Who Rush In
Know your audience and why they are there. Where Google attracts knowledge seekers, Facebook attracts those interested in people and fun. For Facebook for small business to succeed it's vital to understand how to appropriately engage with your Facebook audience. Would you dominate a social gathering in your neighborhood by talking endlessly about your small business? If you did you would probably be labeled a social moron. In the same way Facebook for small business is a place for fun not just work stuff.
The Biggest Challenge and Opportunity

How then do you engage people with Facebook for small business? First, it's important to know what NOT to do with making a business Facebook page.

Poor layout – Spacing, color choices, wrong or missing images
Lack of fresh and compelling content
Managing Facebook Funk. With Facebook’s continual programming changes in format and function how can any small business keep up making a business Facebook page succeed?

Facebook for small business has enormous potential for your small business growth when overcoming these commonly found barriers.

By: Dennis S. Raup